Is it possible to make money on TikTok 2021? Is the platform relevant for you who want to sell and get customers digitally? How do I succeed? All that and much more we go through in this guide, which will help you build a brand and make money on TikTok.
One of those who managed to make money on TikTok is Addison Rae Easterling, who last year raised a full 5 million dollars. Just like on Instagram, it is often people rather than brands and companies that are the big stars. But that does not have to stop you from running a small business.
On the one hand, you can create an account with you as a starting point, where you start from your company and your products and visions. Make it personal!
On the one hand, you can make people want to follow you and your lifestyle, and thereby make people like what you like.
Is it possible to make money on TikTok?
Many have lost revenue sources under Corona and are looking for new ways to make money. Social media is a channel many people watch, and many smart (and small) companies have increased revenue by primarily building brands on Instagram, Facebook and YouTube. So where does TikTok fit into this equation?
TikTok is growing the fastest of social media
First, TikTok is the fastest growing social media, and profiles like Addison Rae Easterling have shown that it is possible to make money on TikTok. There are also TikTok calculations that show how much you can potentially earn. The question is rather HOW do you make money on TikTok, and what would the investment cost you?
Here you can watch a YouTube video about 6 smart ways to make money on TikTok:
Before you can make money on TikTok, go through these three steps
Of course, you will not make money on TikTok from day 1, and of course this applies to most bets. Therefore, wait with the call to the marketing manager at Nike and first go through the following three steps to get ready to succeed at TikTok.
Step 1: Build your brand on TikTok
This is not nuclear physics. Be clear about who you are, why you do what you do and who will love your product or service (target group). Once you have answered these questions, create videos according to your answers. Do not try to please everyone. Ask yourself questions like:
- Should my videos be funny, spicy or serious?
- How do I want viewers to see me? As an authority or a source of inspiration?
- How often should I create videos?
Step 2: Create content that people really want to see
You are your content. If you produce bad or irrelevant content, you will fail. TikTok and other social channels are no game, those who succeed spend an enormous amount of time. All content you create needs to feel fresh, new, unique and of course interesting. For many influencers on TikTok, this means posting several posts per day.
What types of posts work on TikTok?
- Social Media Challenges
- Videos Based on Trending Hashtags
- Dance Videos
- Song Imitations
- Dialogue Reenactments
- Cute Animal Videos
- Making Art
- Answer Questions by Posing as Song Cover Photo
- Satisfying/Calming Videos
- Fruit Cutting
- Life in Quarantine
- Science Experiments
- Makeover Videos
- Workout Videos
- Food/Cooking Videos
- Freeze-Frame Videos
- Videos of Your Daily Life
- Live Videos
Step 3: Get followers
Of course, if you want to make money on TikTok, you need followers. In principle, you succeed by performing steps 1 and 2 in an optimal way. Addison Rae Easterling has over 50 million followers. Are you ready to take up the fight?
To really make money on TikTok, you (probably) need to have at least 10,000 followers, but preferably up to a million. The best way to gain followers is to understand what your target market wants to see and upload quality content to them several times a day.
Remember: Who you have in your target audience determines how fast you can make money on TikTok. Some audiences are more interesting than others for advertisers.
5 Ways to Make Money on TikTok
Okay, now you’ve got the steps to gain followers on TikTok. Now it’s time to make money. And as always when we talk about money, we send you our main message. If you succeed in making money, use it to make the world a better place. Deal?
Step 1: Influencer marketing
You’ve heard the term before, and it works the same way across all social platforms. Companies hire influencers to market the company’s products / services / brands in their videos in the hope of generating sales.
And if you’re wondering what videos on TikTok might look like, here’s a YouTube clip showing what is said to be Addison Rae Easterling’s most popular TikTok videos.
Step 2: Sponsored posts
This can work in two different ways.
Either you can view sponsored posts on your account, or…
… So you can (if you are an influencer) create content for a company account. In practice, this means that you “bring your followers” to the company’s account.
Step 3: Create your own brands and promote the ones you have
For most people who want to succeed on social media, and perhaps especially for those who want to make money on TikTok, this is the most relevant way. Because let’s be honest, there are few who succeed in gaining millions of followers. But if you have your own brand, you can reach out to a niche group of followers with it. Alternatively, you can get a certain type of follower first and then create the brands and products they want.
Remember! If you want to reach people over the age of 50, you will have a tough journey on TikTok (at least right now), First check if your target group is on TikTok, or at least is on their way there!
Step 4: Use your brand to build another career
Just like step 3, this is a perfectly reasonable way to go even if you do not have millions of followers. Use your brand (which you created through TikTok) to start another career, perhaps as a lecturer or as a web course producer.
Many media channels and companies are prepared to invest heavily in reaching young target groups. If you have TikTok followers, you can take them to other channels where you “can more easily get revenue.
Step 5: Become a TikTok Consultant – The Easiest Way to Make Money on TikTok
And the easiest way of them all to make money on TikTok – become a TikTok consultant.
“Everyone” wants to be seen on TikTok these days – almost no one knows how to do it. Create really deep knowledge and package it in a way that makes you an expert. Try to get the media to write about you and talk about TikTok in different media contexts.
Once you become an “expert”, companies will want to consult you to build their TikTok strategy. You can also for lecture opportunities and quickly appear in the media. We promise you – this is by far the easiest way to make money on TikTok!
And you – think before you make your bet on TikTok. The debate about censorship, integrity, and safety for children is there. Bring the greatest ethical thinking with you before you start.
If you want to find other ways to make money online check out our guide here: 15 ways to make money online in 2021